So you have Google Analytics or something turned on, and you get reports, but what do they mean? How do you find some concrete actions to take inside those lists and charts? This is one hour of analysis and a summary of key actions to take based on what your logs are showing. Maybe you aren't reflecting the question they entered into a search engine, or making the most of a link from a source. Maybe you aren't providing information they're expecting. There's a lot of juicy customer information in your web logs if you have an assistant to help you look.