Simbi logo white is a talent-exchanging network. More »
Join the TribeYou start with 100 once you join and offer a service.

Brand Name Creation

1000


1000 simbi per package - Virtual OK

Naming is crucial. As a professional, when I'm tasked with naming a new product, service, website, or company, I spend 2-6 weeks on the job.

That means learning about you, your offering, your audience. What makes you different? How do we express a unique identity yet present your brand in a way that's trustworthy, credible, familiar, strong.

What do I do? Brainstorming ... and then some! Trademark research. Domain name exploration (my field of expertise). Competitor and audience evaluation. Most importantly, lots of back-and-forth consultation with my client – i.e. with you. I don't just pull back the curtain and say, "Here's your name!" No, I provide ideas and advice; but I also listen. We collaborate.

I'm happy to answer shorter questions about names and domains for less Simbi. Please see my other service packages. The reality, however, is that full-service naming is a very time-consuming job. We run into a lot of dead ends, but I stay with the project for weeks until we find a perfect solution.

If my rate in Simbi is unaffordable, then we can discuss using Simbi as a discount off my normal rate in actual money. I try to be flexible. And I love having more good brand names to point to.

P.S. Yes, I know you can get your mother-in-law to come up with a brand name. Or roll the dice with a robot. Good names can actually come from anywhere. The reason for hiring an expert, though, is simply this: You don't know what you don't know. Choosing a brand name / domain name entails real benefits, costs, and risks. Look around! You'll see a lot of really bad names out there. Just remind yourself that 100% of the people who picked those names THOUGHT they were doing a good job.

That's why it's a good idea to hire a professional. As someone who has spent every day for 5+ years analyzing, writing about, and consulting on brand names / domains, I've learned a few things. Choosing a name isn't an arbitrary decision like picking a random user id or password. Remember, it's everybody's first impression of your business. You can change your website, but you'll be stuck with your brand name every day for years to come.

Training & Qualifications


I've worked full time as an independent domain name and branding consultant since 2011. That means managing 10,000 domains myself, writing hundreds of articles about the topic, being interviewed by Entrepreneur magazine, and helping numerous clients select the right name / domain.

Trading Preference: I’m flexible, just hit me up!

Reviews of Joseph


Robert received Package of Brand Name Creation from Joseph
Oct 22, 2016
Thank you for all of your help Joseph! Definitely a valuable asset in the simbi community!
Robert received Session of Brand Name Advice from Joseph
Aug 23, 2016
Joseph is a great example of the kind of expertise that I am so fortunate to be able to access from this platform. Looking forward to continued work w...ith him in the future!show more
Trevor received Session of Domain Name Questions Answered Here from Joseph
Jul 10, 2016
He was extremely helpful and knowledgeable. He went above and beyond in educating me on a topic I don't know much about. I feel very lucky to have fo...und him on simbi at this stage in my new business plan. Thanks Joseph!show more
KJ received Session of Domain Name Questions Answered Here from Joseph
Jun 30, 2016
Joseph was exceptionally helpful, professional, knowledgeable, prepared, and organized. I have a domain that I'm interested in selling, for which I ne...eded to understand the market value under a particular set of circumstances. He helped me to not only understand the context, but also ran very specific comps from a variety of angles. Finally, he talked me through specific, actionable ways in which I could approach the negotiation process. Fantastic experience!show more
María José received Help with Brand/Logo suggestions from Joseph
May 26, 2016
Great and complete feedback for my project, Joseph was so helpful and was very professional. Thank you so much and I totally recommend his work.
Aaron received Session of Brand Name Advice from Joseph
Apr 18, 2016
Joseph was very knowledgable, only wish I could have had more time with him.
Cathy received Session of Domain Name Questions Answered Here from Joseph
Feb 03, 2016
Quick, thorough, smart, market-savvy, literate...Joseph provided thorough going help with choosing a book title. Highly recommended.
Daniela received Session of Domain Name Questions Answered Here from Joseph
Jan 21, 2016
Joseph rocks! It was great learning from him!
Join the TribeYou start with 100 once you join and offer a service.

Joseph's other services


Rewrites / Revision / Editing
QuicksterVeteranTalentedHelper
Teamwork betters the world. None of us has enough time to know or do everything we need to know or do. Where your expertise lines up with my cluelessness or vice versa, there's the key to a l...
View

Rewrites / Revision / Editing

Domain Procurement
QuicksterVeteranTalentedHelper
Teamwork betters the world. None of us has enough time to know or do everything we need to know or do. Where your expertise lines up with my cluelessness or vice versa, there's the key to a l...
View

Domain Procurement

Domain Name Questions Answered Here
QuicksterVeteranTalentedHelper
Teamwork betters the world. None of us has enough time to know or do everything we need to know or do. Where your expertise lines up with my cluelessness or vice versa, there's the key to a l...
View

Domain Name Questions Answered Here

About Joseph Peterson

Some of what I do: Naming Domain Consulting (Domain names have been my full time job for years.) Writing (Marketing copy. Tag lines. Landing pages.) Domain Name Procurement (I'm a buy...er's broker ... for domains you don't own but wish you did.) For more information visit LinkedIn.com/in/DomainNameConsultantshow more

Open to other proposals
Joseph Peterson is looking for:
  • Art & Design
  • Digital
  • Business
  • Graphic Design
  • Video & AV
  • Web/Software Development
  • Website Consulting
  • Digital Marketing
  • Digital: Other
  • Accounting & Bookkeeping
  • Legal
  • Writing & Editing
  • Marketing
  • Administration
  • Business: Other
  • Entertainment & Performance
  • Photography
  • Consulting & Coaching