I am a User Experience Designer, which is a fancy way of saying I'm a Web Designer with a background in Psychology. I understand how your users/customers/website visitors are thinking, what they are looking for when arriving at your website, how they are trying to use your website, what turns them off, and what makes them stay and become a customer. Gone are the days of just putting up any old website with your business' contact information; now your visitors and potential customers expect a "user experience" when they arrive at your website.