As a media professional, Patrice has dedicated herself to sharing multifaceted stories of women across the globe at places like BET, EBONY.com, The Huffington Post, NBC and CNN. Throughout her career, she noticed that no matter the cultural or geographical context, beauty always emerged as a universal language. And, if beauty is a language, then consider Patrice fluent #newhairstyledifferentday.

As a frequent salon-goer, she has always loved getting her hair done and bonding with different hairstylists. Yet, as her media career began to take off in New York City, she found it more difficult to schedule her usual salon visits. Aiming to create an alternative option for herself and other professional women on-the-go, Patrice merged her love for beauty, her M.A. in Digital Media and her web development talents and co-founded CRÉME.