I offer consulting services in two different ways…

1) Facebook Ad Management – I provide full service campaign management to help leading SaaS companies accelerate growth and achieve scale through Facebook Ads.

2) Hourly Consulting – If your looking for more limited, short term assistance to optimize your Facebook ad campaigns, I offer consulting to help build your Facebook ads strategy, your strategy or to develop your overall growth strategy.

Right now is the gold rush era for Facebook advertising. Not only does the advertising drive leads to your Facebook business page and your website, it also provides you with better rankings on Google. And the cherry on top is that it is more affordable than Google AdWords.

Although Facebook advertising isn’t a fit for every single business, for the ones that it is, you will experience fabulous results. What we do during your initial marketing consultation is determine whether your business is a good fit for Facebook. Most business to consumer businesses are; however, there are some exceptions.

We don’t recommend trying Facebook advertising on your own. It can appear deceptively easy. But this is how you can run through your cash and get jaded because of the Facebook stupidity tax. There are tips and tricks to understand and know what works and what is effective which is why it’s best to hire a consultant.

People are doing big business with Facebook advertising. How big? Advertisers spent $26 billion on Facebook ads in 2016—they only spent $22 billion on Google AdWords.

Do you think companies spent all that money just to get more Page Likes, social media engagement, and reach? They didn’t—most of my clients see a 5-8x return on ad spend (ROAS).

And yet I’m constantly running into people and businesses who don’t understand the direct-response capabilities of Facebook ads. Here are some of the symptoms I see with businesses not using Facebook advertising correctly:

Unclear ROI – Without a business goal and proper conversion tracking, how can you understand what you’re getting from your ad spend?
Poor results – Hitting the Boost Post button, not properly defining audiences, and not utilizing the advanced features of the Facebook ads platform lead to lackluster results.
Other channels declining – AdWords costs at $40 CPC and going up, not enough time to wait for SEO to generate organic traffic, and not getting results from organic social media posting.