Photoshop.

Whether you love it or hate it, there is no argument that it does accomplish a certain professional polish (not too little or too much, just the right amount). Being in the studio on the day of the photo shoot does provide you with a lot of ways to get the lighting just right and the proper head tilt to convey you are a personable individual (genuine smiles help to).

BUT…

For all of those other details that you can’t control: uneven complexion, cowlicks, dull teeth whiteness, etc. Photoshop provides the photographer the chance to revisit each of these details, and more, to help you put your best digital presence forward.

PLEASE VISIT MY WEBSITE TO VIEW BEFORE AND AFTER GIFS OF THE PHOTOS ON THE LEFT: http://portofde.com/2015/05/before-after-photoshop-gallery/