A good brand requires the solid execution of a professional brand mark. A great brand mark is simple, unique, and has meaning. Its creation begins with a business needs assessment and ends with solid design principles. Your brand mark reflects the personality of your business and forms the basis of your customers first impression.

I will design a brand mark package with 4 unique variations for you to choose from. Each variation will display unique attributes. These varied concepts allow you to view your brand at several different angles and decide what image best represents you. Once a concept is chosen, I will make any alterations necessary to perfect the brand mark. Color iterations are the final step in the design. Your new brand mark will be finalized and packaged for industry use. Various files are included for web and print use, including full-colour, spot colour, and black & white versions.

My tips for Effective brand marks

• Easily recognizable.
• Unique and designed specifically for your brand.
• Versatile for use in all media, including printed material and websites.

A powerful brand mark is note a cute font with special effects like embossing and drop-shadows. It is not an intricate drawing, a smart animation, or an ambiguous swooshy shape. This logo is a symbol of your entire business and is the fastest way to build credibility. If you sell quality products or services, your mark should reflect that quality. Likewise, a poor logo suggests an inferior product or service. Inconsistencies between perceived and actual value will produce mixed results for your business. A memorable brand mark represents every positive experience a customer has ever had with you. A poor brand mark has no holding value and will undermine your branding efforts.