I will talk with you about your idea and I will ask you a series of questions before giving you some insight into how to make your idea or service better.

Hopefully you will smile as well.

An example of what I could try to help you with is if you are looking to sell lemonade, I could ask:

What kind of lemons are you using?

Is there a special feeling that you want this lemonade to evoke?

What sort of values are you looking to transmit to your customer when they first see, smell, touch, listen to and even taste the lemonade you are selling?

Finally I would say (depending on your answers of course), something either like:

> I think maybe you should add just a hint of lime to differentiate yourself from your competitors.
>Maybe you should call your product In Aid of Lemons: A memoir of a sweeter place and time.
>You definitely should let your friends know you wish there was more places where you could sit together and drink an old time lemonade and also the discuss the newest life and times of lemon stars while listening to the crickets chirp there sweet song in the moonlight.
> Your next event should feature a comic doing his entire routine while sucking on the sweetest lemons in existence http://www.specialtyproduce.com/produce/Persian_Sweet_Lemons_10194.php

Or something else. I imagine we could talk by phone, person, email, or perhaps one of these other new-fangled "internet services" and the consultation would last about 15 minutes.