I'm an experienced analytics professional with a background in digital marketing. I've bootstrapped an analytics department from the ground up, leveraging terabytes of data to provide actionable, ROI-focused, data-driven insights and recommendations. I'm very skilled at presenting complex data and statistics in clear and simple ways that are accessible to all levels of technical expertise. I can combine wildly disparate sources of information into a single, compelling narrative.
I've managed pay-per-click search engine marketing campaigns of 100,000+ keywords, tracking and monitoring each keyword individually to evaluate both short- and long-term values. That required the development of a custom tracking system, upon which hyper-granular reporting then could built. That is to say, I've long had an appreciation for immersing myself in the details, and a history of making data work for me.
Citizenship: United States