I am a Wellness Business Consultant, and a licensed massage therapist, and proud owner of two successful wellness centers in NYC. I've owned my massage studio for 9 years and recently opened a second location, adding 8 additional treatment rooms to my practice, (17 in total). I employ 40 professionals ranging from massage therapists to front desk and management. I have been a business consultant for individuals and companies in the NYC area as well as via Skype in other states, namely California. I recently taught a continuing education class on starting and growing a private practice at the Swedish Institute, and plan on teaching other business courses in the future.
According to the Small Business Administration, 90% of service businesses will fail within the first 5 years. These statistics are even higher for Massage Therapy as a profession. They fail not because they don't offer great services, but because massage therapists can be extremely uncomfortable with traditional marketing, resulting in feeling overwhelmed, isolated, and frustrated. Wellness practitioners tend to be highly nurturing. We nurture our clients, our peers, our loved ones, its what we do. I will teach you to nurture your business.
When I started my practice at age 24, 6 months after graduating from massage school, I was able to effectively and immediately grow my private practice from 10 clients, to 110 new clients within one summer. I did this with limited resources and very little funds, which required creative solutions.
I have a proven system for getting more clients, all while on a budget. And it works. In our sessions I will lay out an easy-to-follow road map for starting and growing your wellness practice based on 7 core self-promotion strategies. Through verbal and written exercises, you'll not only learn how to develop a strong marketing plan and brand identity, but you'll also learn why self-promotion is absolutely critical to your success -— and how to do it with passion and purpose.
Even if you hate the idea of marketing and selling yourself, these practical, inspirational sessions will lift you up and give you the confidence you need to comfortably and authentically market yourself and your services, tap into an endless supply of quality referrals, and watch your business grow.