Social media managers help their organizations capitalize on the surging popularity of social media platforms by creating and overseeing engagement, branding and marketing campaigns.

Brand awareness is crucial to any business, from multimillion-dollar corporations with extensive advertising budgets to a small business owners with limited funds. Customers have to know what businesses provide before they can take advantage of those goods and services.

Currently, one-third of all Americans say that social media is where they learn about new products and services. For Millennials, social media is second only to television as a way to learn about new products.

Brand loyalty is equally crucial. Brand loyalty drives repeat business, whether it is buying a Blu-ray from the multimillion dollar corporation or stopping by the new ice cream shop every Saturday.