“ are internal tokens (with no value in dollars) that allow members to receive credit for help they provide to non-profits or individual Simbi members, without having to exchange talents directly.
Content Marketing Consulation
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The first thing a content marketer will want to do is look at your business objectives and assess how your online content marketing presence is currently set up.
They may ask for any assets or marketing materials (like your established buyer personas) you currently have and any project management tools you house your data in. They may run their own tests using Google Analytics to see how your website and content is currently performing, as well as gain an understanding of what competitors are doing to stand out.
They will want to hear about your own goals and expectations from their work. Are you wanting to improve your inbound marketing and to guide consumers down the sales funnel, or are you more focused on lead generation that will draw in high-paying accounts?
Alongside analyzing your brand’s current messaging, the consultant will be able to determine what strategy would work best to achieve your goals. Gaining an outside perspective on your company’s marketing efforts is the starting point of understanding what your business can be doing better to reach your target audience.
After careful consideration, they will recommend common fixes that could improve your online content and marketing performance. This may include their thoughts on the mix of assets that will best support your business goals, whether that be re-optimizing landing pages or ramping up visual content and email marketing.
If you choose to do your marketing in-house, you can take these recommendations and implement them with your own team. Otherwise, your consultant will work with their team of content creators to execute the marketing plan and deliver your assets for review before they’re posted.
Then, perhaps the most important part, they will create a baseline report so that when the contract is up, you can clearly see if the metrics you’ve hired them to influence are moving in the right direction. Some of the key measurements they will evaluate are organic traffic and leads that have hopefully increased in response to their content marketing strategy.
