Ambitious and technologically knowledgeable digital marketing manager with 8+ years of experience in startup, agency, and consulting positions. Proven track record of improving brand visibility and increasing leads and sales for B2C, B2B, and nonprofit companies while simultaneously decreasing marketing costs using effective data analytics.
Proven track record of improving market position and online visibility with search engine marketing and optimization (SEM & SEO), social advertising (Facebook, LinkedIn, and Twitter), display, retargeting, affiliate, and email. Experience with A/B and conversion rate optimization as well.
Able to devise unique strategies and tactics that cuts ad spend waste and in turn boosts sales, leads, and user acquisition in B2B, B2C, and non-profit sectors.
Project management expert. Most used tools include Basecamp, Asana, and Slack.
Experienced user of cutting edge digital marketing tools including Google Analytics, MOZ, Chart.io, SEMrush, and Unbounce. Apply cutting edge digital attribution modelling to calculate accurate costs, profits, and forecasting goals.