A sales consultant uses their skills and experience to help businesses increase sales by suggesting specific improvements in the company’s processes. The consultant might work for a consulting firm or they could be self-employed and work directly with clients on a contract basis.

Other duties of a sales consultant may include:

Train sales representatives to use technology to improve sales conversions
Create and maintain mutually beneficial relationships with clients
Increase product knowledge and understanding of the market and competition to help sales representatives find the most effective selling strategies
Manage junior staff and hire additional sales professionals
Set appointments with prospects and follow up with them afterward
Teach sales reps to keep detailed, organized records
Assist in the creation of procedures and protocols designed to increase conversion of leads into sales
Work with the marketing department to help improve brand awareness and online presence