“In your career, even more than for a brand, being safe is risky. The path to lifetime job security is to be remarkable.”
― Seth Godin, Purple Cow: Transform Your Business by Being Remarkable
Now, more than ever before, it is necessary to engage your audience with remarkable content - again and again. Equally as important as delivering consistently delightful content is the necessity of having a business model that drives commercial profit while impacting the social good of the local and global community.
And I am the conduit between brand and consumer.
I help clients understand the collective archetype of their audience, and then I produce high-quality content that meets their social and business objectives.
Currently, I am a freelance copywriter and content creator for purpose-driven businesses. I've produced content for a wide range of clients, from a family-owned clothing company who donate a portion of proceeds to local kids charities (www.barenakedmetal.com) to a large corporation who creates interactive health apps and is changing the face of fertility treatments (www.glowing.com).
My specialties include web and mobile app content, email marketing campaigns, guerilla/disruptive marketing, and brand archetyping.