I am a dedicated, marketing and advertising professional with a belief that consistency and dedication build the most successful business partnerships.
I jump started my career in digital media at PlaceWise Media in Denver as an event / sponsorship coordinator, working alongside the sales and account team to establish a sponsorship program on behalf of our clients. Eventually, I gravitated toward a client facing role and became an account manager, assisting a portfolio of 95 mall shopping center clients around the country expand their digital footprint.
My forward thinking led me to accepting a unique opportunity as a media programmer early 2014, assisting clients with placement and reporting for the digital advertising operation team. Under the direction of the manager of media programming, I was responsible for the process of fulfilling the order of a sale purchased directly by or on behalf of an advertiser. I assisted in implementing, monitoring, optimizing and reporting on site, search, contextual and retargeting programmatic campaigns. In addition, working alongside a growing sales team to ensure timely and accurate executions of online display advertising within budget.
In early January, 2016 - I accepted a role with the Denver Post as a Digital Media Retention Specialist, acting as digital media sales support.
In the past 3 years in digital media, I've cultivated a great amount of knowledge of the digital advertising landscape, from programmatic to RTB campaigns to mobile, pre-roll and Private Marketplaces. In addition,I am well-versed in other areas such as account management, account strategy, ad serving technology, campaign optimization tactics and social media marketing including: Facebook Advertising, Instagram Advertising and Twitter Advertising.