I use Adobe Premiere Pro CC and will edit commercials, training videos, promos, and short films.
How long does it usually take? Great question!
High quality video editing includes:
- importing, organizing, and labeling all the footage I receive from you
- cutting it together into a visual story that flows and/or informs effectively and smoothly
- audio mixing (adjusting sound levels, balancing with a music track, etc)
- image stabilization (when the camera accidentally got bumped/was too shaky for certain cuts)
- transition effects
- lower thirds and/or custom title graphics
- color correction
- color grading
- and (of course) rendering and exporting it to a viewable video file (usually mp4 or mov, but other options are available when needed).
Generally speaking that all requires a *minimum* of 2 to 3 hours of editing work "per minute" of finished video.
So a 2 minute video can take 4-6 hours of work at top speed, assuming there's no major issues, extensive custom adjustments, or complicated effects.
If you just want it "cut together" and not worry about audio mixing, color grading, or any title graphics... that's obviously much faster. Usually around only an hour of work per minute of finished video. Of course, if you're using this video to promote yourself and/or raise money, you probably want the highest quality possible. But it all depends on your needs and intentions.
Anything else you should know?
Here's some helpful tips!
Tip #1 - Video editing works best when I have LOTS of options to choose from. The more usable footage you send me, the better the end product will be. Sometimes I may only need a couple seconds of one shot from one clip you sent me... but those two seconds make a huge difference and emotional impact in the final video. You never know what I can use to benefit your final video, so the more options you give me, the better it'll be.
Tip #2 - If you're doing a promo or training video and someone's talking, please give me their full name and official title/job position. Depending on the video, it might make sense (and give it a professional touch) to show their name and title along the bottom corner of the screen (what's called a "lower third"), like you see in documentaries, interviews, and behind-the-scenes clips.
Tip #3 - When filming, get a VARIETY of shots: wide establishing shots of the physical location, medium and close up shots of people talking and doing stuff, and extreme close ups of anything people are doing with their hands, feet, or faces, or any specific objects they're looking at or talking about. Just like in first tip, the more visual options I have to work with, the better.
Tip #4 - Clean audio is important! There's a reason why on professional TV and film sets, they have a separate high-end microphone up close (and just out of frame) to record the actors speaking. You may not have access to professional gear, and that's okay, but please make sure there's no conflicting background noise (your parakeet chirping, a truck rumbling by, kids screaming, etc) at bare minimum. Also try to do it in a room with lots of carpet and soft furniture (the more pillows and blankets, the better) to minimize or eliminate any echo. Finally, check for any "pops" or clicks that unexpectedly sneak into audio tracks. They're usually caused by hard objects (like jewelry or watches) unknowingly bumping into whatever device is recording your audio. Some of those clicks and taps can be cleaned out in editing, but not always all of it, and it's very time consuming. The cleaner the audio, the easier my life is and the more professional you'll look on video.
Training & Qualifications
In my film school editing class, at the end of the semester the teacher told me I had the highest grade out of the entire class AND he was going to use my work as an example to show to future classes. I'm also a director and professional writer, so I know how to edit video in a way that tells an engaging story, with great pacing, and emotional impact.
Availability & Preferences
My schedule and availability varies wildly. In addition to editing, I'm also a working writer, actor, and director. But I *try* to keep semi-normal weekday office hours overall whenever possible. ;)