Hey, I'm Sam!
Atlanta GA | Member since January 2019
About Sam Hanafy
With over 2 decades of global commercial and business operations experience, Shamel Hanafi has
demonstrated the ability to transform and turn-around non-performing organizations into profit giants, and Ensure plans bring to life the customer strategy and drive operations to enable flawless execution of Global Marketing channels, including email, onsite, mobile, social, display, affiliates, and paid search.
§ Closely collaborate with multiple stakeholder organizations to ensure dots are connected between customer strategies, marketing objectives and strategies, resulting in in from from plans, and clear performance measurement vs. goals. Make recommendations for next quarter plans based on results.
§ Drive prioritization across marketing teams to deliver limited capacities, facilitating prioritization and tradeoff discussions to secure agreement on decisions that most positively impact the overall business.
§ Collaborate with finance for Spend Optimization, to ensure that teams are focusing on the right tactics with the right spend to bring customer strategies to life. Make recommendations to changed tactics/plans based on results.