An award winning Marketer, Serial Entrepreneur (6 startups, 3 successful exits, 1 IPO) and an Enterprise Software & Technology Integrated Global Marketing Leader offering nearly 20 years of quantifiable, global achievements across vertical growth markets often driven by digital transformation, digital strategy, digital business models, transformation strategies and roadmap design. Expertise in mobile-orientation, data analytics, and SaaS business model. Proven track record of driving growth in Fortune 500 corporations and start-up environments by shaping the company’s public profile, managing complex distribution models, launching new products and services, and developing successful go-to-market strategies. Management experience in digital marketing, product marketing and management, events management, business development, and sales aids in collaborative formulation and launch of compelling value propositions and marketing strategies in highly competitive markets. Extensive experience in all marketing communications areas with a heavy focus on online, social and mobile marketing. Nearly two decades of Digital Marketing Strategy and Consulting experience with Fortune 500 organizations.

Expertise in:

 Strategic Marketing & Branding
 Marketing & Enterprise Communications
 Relationship Management
 PR
 Account-based Marketing
 Marketing Automation
 Retention Marketing
 Product Marketing
 Marketing Operations
 Tradeshows & Conferences
 Data Analysis
 Content Strategy & Development
 Tactical Marketing
 Demand Growth
 Go-to-Market
 Marketing Analytics
 Product Development
 Customer Segmentation
 Lead Generation
 SEO/SEM
 Pay per Click / Sponsored Ads
 Webinars/Webcasts
 Sale Enablement
 Creative Services

Technology and Tools:

 HubSpot
 Marketo
 Adobe Marketing Cloud
 SilverPop
 ConstantContact
 Salesforce
 Eloqua
 Pardot
 Slack
 Oktopost
 HootSuite
 Marketo
 Adobe Creative Suite
 WordPress
 Basecamp
 Radian6
 Sprout