“ are internal tokens (with no value in dollars) that allow members to receive credit for help they provide to non-profits or individual Simbi members, without having to exchange talents directly.
Paid Search / PPC / Adwords Audit
25
I will help you create, implement, audit, or update your new or existing pay-per-click account. Google AdWords (or Bing Ads) is a bottom-funnel marketing tactic that leads to a lot of high-impact lead generation - but it can come at a cost - and making sure you're making the most of that ad spend is where I can help!
My audit will consist of, but is not limited to:
- reviewing your keyword targeting (match type, bids, etc)
- reviewing your search terms report
- implementing negative keywords
- updating ad copy
- geographic targeting
- dayparting (hour of day, day of week)(geo, scheduling, partner networks, etc),
- building and targeting re-marketing audiences
- excluding converted users from your re-marketing efforts
- implement conversion tracking
- landing page recommendations
- and more!
I'm ready to walk through the account with you via screen share, while reviewing these items - and answering any questions you may have along the way.
Training & Qualifications
I have over two years experiencing working at digital marketing agencies, primarily working on paid search accounts. I have worked on accounts with monthly budgets that range from $500 to $300,000. I've helped local businesses, software companies, manufacturers, service providers, wholesalers, and more reduce their spend, while maintaining and/or increasing their lead quantity and/or quality.
Availability & Preferences
I'm usually available Monday and Wednesday evenings. I'm also sometimes available mid-day on Saturdays.
