Jonathan in an experienced performance marketer and product development specialist. He has a track record of success at both early stage start-ups and larger established companies. Over his career, he has excelled at many different functions including product management, sales engineering, marketing, media buying, account management, and customer service.
In 2014, Jonathan joined Y Combinator backed Boostable as a Product Manager. He was responsible for taking the product from wireframes and whiteboard drawings to a full-fledged product. He oversaw the addition of new advertising channels(Twitter) and new advertising products (Facebook's Dynamic Product Ads).
Prior to Boostable, Jonathan led the professional service West Coast team at Salesforce Marketing Cloud(social.com). He grew professional service annual revenue from zero to over $500,000.
Jonathan gained his performance media buying expertise as a Media Optimization Specialist at Spruce Media. He excelled at buying media at scale for brands like Samsung, McDonalds, and University of Phoenix. He produced the most margin among all media buyers.
After college, Jonathan got his start at Bottlenotes.com-- an early stage start-up in the wine marketing industry. He performed many different functions including e-commerce management, product management and marketing. He was instrumental in growing "The Daily Sip" newsletter from zero to over 500,000 subscribers. He also started and ran the social media marketing service arm of the business which became the most profitable business unit.
Specialties: Facebook Advertising, Media Buying, User Acquisition, Ad Optimization, Twitter Ads, Mobile Ads, PPC Advertising, Social Media Strategy, Product Management, Growth Marketing