In the rural community of Princeton, Kentucky, Melissa and Joe Bill have owned and operated an alternative health store called Alchemy. The store itself opened in 2013, but they have owned it since 2014. Both of them were there prior to owning it, and each have about four years of experience in the business itself. Additionally, Joe Bill has researched metaphysics extensively since his near death experience in 1995. He is a Reiki Master, Astrologer, shaman, as well as something of a spiritual detective. He offers consultations on spiritual matters and has served in an advisory capacity for approximately 10 years. Melissa, on the other hand, is a trained reflexologist and a gifted seer. She excels at making herbal blends and has special expertise in the application and use of essential oils. She is equally good at making herbal blends and incense. Her ability to see future trends before they occur is uncanny. She is also a world traveler and has especially memorable trips to locations such as Rosslyn Chapel in Scotland, Israel, and Montsegur in France.

It varies. Normally I am at the store we both own from 12 until seven on the weekdays. Friday and Saturday are holy days to us, as they are days of rest, although Saturday evening is a possibility.