Hey, I'm Jason!
Santa Rosa CA | Member since April 2017
About Jason Robertson
My 6+ years of experience in digital marketing has bestowed me with not only tactical expertise in several direct response channels, but also a demonstrated record of leading a team and keeping it aligned internally (consistent goals between channels) as well as externally (sane priorities with respect to broader business initiatives). My resume includes:
• Deep domain expertise in digital – and especially mobile – acquisition channels including paid social and search marketing (SEM and SEO)
• An operational understanding of a marketing team’s contributions to the business P&L, and sound fiscal judgment
• Practical experience with tools of the trade: Ad software (AdWords, Power Editor, etc.), web analytics (Google Analytics, Mixpanel, etc.), attribution, and more.
• Perceptive analytical skills and fluent use of spreadsheets, SQL, and Business Intelligence software
• Both very natural and very deliberate organizational and people skills.
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