A quantitative and qualitative social scientist with over seven years of research experience in the marketing, academic, private and government sector. My educational background is social theory and research methods. Through my work experience, I have attempted to ingrain these theoretical models through applied initiatives. My main research goal is to create the perfect marriage between theory and empirical findings (may it be qualitative or quantitative), to understand our everyday lives.

My background interest is Anthropology, Philosophy, and Psychology.

Specialties:
• Quantitative Research
- Survey Methodology
- Statistical Analysis
- Data Management
• Qualitative Research
- [Non]Participant Observation
- [Semi]Structured Interviewing
- Ethnography
- Cognitive Interview Protocol Design
- Cognitive Interviewing
- Content Analysis
• Systems Thinking
• Big picture thinking, with detail orientation
• Intuitive/ Analytical
• Ability to take complex information, from multiple sources, and synthesize it into succinct reports.

Social theory (classical, political, and contemporary), and research methods; Literature reviews, data analysis using statistical packages (SPSS, SAS, and STATA), and qualitative methods- ethnography (unobtrusive and participant observation), and cognitive interviewing.