Passionate about improving efficiency and revenue through digital mediums, Candace D. Henry found her niche in digital marketing as an entrepreneur after working as a co-producer of a talent based TV show. Her experiences as a co-producer allowed her to discover business needs within the entertainment industry. After five years of developing and executing digital brand and marketing strategies for producers, authors, musicians, filmmakers and small businesses, she transitioned her skills to the world of Fortune 500 and privately held corporations.
Candace has a knack for bringing businesses up to speed in the ever-changing digital world. She excels in SEO, SEM, Social Media and Content Marketing, while maintaining her core focuses of increasing revenues and reducing costs associated with bulky processes and operations. Her sales experience has given her an insight into B2B and B2C sales cycles that gave her the ability to develop successful, intuitive processes for e-commerce and lead generated sales.
Her creative insights are abundant and rooted in deep connections with current and prospective target audiences. Candace has the ability to connect the interests and pain points of target audiences with business goals to create successful campaigns and content.
Candace enjoys working with brands who are ready to take their digital presence to the next level.