Programing / Content Director and On Air Personality with over 22 years of experience, Latin formats expert that startups or turnarounds stations, from Spanish Contemporary, Spanish Oldies, Spanish Pop, Spanish Urban and Spanish talk, Spanish CHR, Tropical, Soft Regional Mexican, Christian music formats.

Coaching, Training and natural leader.- Love challenges, new adventures specially developing a new generation of marketable engaging DJ’s master the PPM strategies.

Specialties:

Station branding, positioning and execution.
Marketing and Promotions specialist
Talent development and coaching
Arbitron PPM Strategist
Digital marketing
Social engagement
Latin music expert
On-air talent host and interviewer
Music Clock implementation
audience research
Music research implementation
Selector scheduling
Music Master scheduling
Arbitron PD Advantage